Slack/Botkit: How to make bot in slack listen better?

I'm having issues with creating a way where the bot correctly listens within a slack channel without replying to everything being said in the channel.

So, here is the way I currently approached this:

controller.hears(['You\'re awesome','Help',"What would Jeremy say?", "Hello","Top 5", "Hi", "I love you", /^.{0,}jirabot.{0,}$/], ['direct_message','direct_mention','mention','ambient'],function(bot,message) {

   console.log(message);

 // This will show the last 5 created tickets in Zendesk
   if(message.text === "Top 5"){
     try{
         Do this thing
     });
   }catch(err){
     bot.reply(message, 'I\'m sorry I did not get that. Please try again.');
   }

 }

   else if (message.text === "You're Awesome"){
       bot.reply(message, 'Nah, You\'re Awesome <@'+message.user+'>');
     }
   else {
        bot.reply(message, 'I\'m sorry I don\'t understand');
        }

This way works, but it if someone says something else it keeps saying I'm sorry I don't understand. How do I make the bot not say that every time?

I also tried this way, but the bot terminates and won't do anything else after one of the actions is completed:

  var hi = 'HI';
    var love = 'I LOVE YOU';

controller.hears([hi, /^.{0,}jirabot.{0,}$/],['direct_message','direct_mention','mention','ambient'],function(bot,message) {

  // start a conversation to handle this response.
  bot.startConversation(message,function(err,convo) {

      if (message.text.toLowerCase() === hi.toLowerCase()){
        bot.reply(message, 'What can I do for you? <@'+message.user+'>');
      convo.next();
    }else{
      bot.reply(message, 'Sorry, I don\'t understand');
      convo.next();
    }

  });
});
controller.hears([love, /^.{0,}jirabot.{0,}$/],['direct_message','direct_mention','mention','ambient'],function(bot,message) {

  // start a conversation to handle this response.
  bot.startConversation(message,function(err,convo) {

      if (message.text.toLowerCase() === love.toLowerCase()){
        bot.reply(message, 'No, I love you more <@'+message.user+'>');
      convo.next();
    }else{
      bot.reply(message, 'Sorry, I don\'t understand');
      convo.next();
    }

  });
});

Any ideas or feedback would be great!

via traveler316